Dis-Chem Pharmacies’ in Midrand has an opportunity available for a Marketing Manager: Cover to join the Head Office team. The purpose of the role is to design and execute strategic through the line (TTL) marketing campaigns for Dis-Chem Cover (Gap Cover, Medical Insurance, Life Cover and related programmes and campaigns) by applying awareness, performance-driven and integrated marketing practices. This includes using full-funnel strategies to optimize awareness & engagement, drive lead generation, and align with Dis-Chem's brand values and commercial objectives. To Plan, execute and oversee all digital marketing initiatives including social media for all Dis-Chem Cover product accounts and related accounts to educate the public about the Dis-Chem Cover Products and rewards program in South Africa.

Minimum Requirements…

Essential:

• Matric or Senior Certificate
• Degree in Marketing or Communications or Equivalent
• Minimum of 5 -8 years Marketing or relevant experience
  

Advantage:

• Postgraduate qualification in related field
• Minimum 2 to 5 years management and health industry experience
  

Key Responsibilities...

1. Dis-Chem Cover Marketing Strategy:

• Develop and implement comprehensive marketing strategy and practices for Dis-Chem’s Cover products aligned with respective target audiences.
• Full-Funnel Marketing: Design strategies that move customers through each stage of the marketing funnel, from awareness and consideration to purchase, using data to personalize and refine approach.
• Lead marketing projects and coordinate resources to effectively deliver market related solutions timeously.
• Launch campaigns designed to increase brand awareness and drive lead generation, while ensuring continual alignment with the Dis-Chem Brand.
• Compile, submit and monitor the annual budget for sign off, ongoing campaign, and budget reviews.
• Compile and manage the annual campaign calendar for the Dis-Chem Cover products.
• Monitor the progress and measure the effectiveness of campaigns, providing regular updates to Marketing Forums and Management teams.
• Utilise campaign and market insights to ensure a continued optimization of processes and frameworks to deliver the strategy.

2. Marketing Campaign Delivery:

• Oversee the development of high-quality marketing content for Dis-Chem Cover Products advertising campaigns to promote brand awareness and drive Lead generation.
• Compile project plans and manage all marketing campaigns from beginning to end as well as ensure that the target objectives are met.
• Collaborate with cross functional teams, including designers, content creators etc to align marketing strategies, creative assets, and campaign objectives.
• Assist in the administration of the marketing campaigns, events, launches and ad hoc campaigns and proposals.
  

3. Stakeholder Partnership:

• Work co-operatively and constructively with multiple stakeholders including internal marketing teams, the innovation lab X, bigly labs by Dis-Chem, subsidiary marketing teams, external agencies, and other stakeholders.
• Multi-stakeholder engagement will be required with close collaboration with the Dis-Chem marketing team, our distribution partner ServeCo, insurance partners Kaelo, Dis-Chem Life, GuardRisk, Centriq and other relevant stakeholders (internal and external).
• Affiliate & Partner Marketing: Develop and manage affiliate strategies and co-marketing partnerships to expand customer reach and acquisition.
  

4. Research and Reporting:

• Research market's consumer preferences to inform marketing strategies. 
• Keep abreast of the current market trends and developments and ensure relevance.
• Monitor campaign performance metrics to provide data-driven insights and recommendations to enhance campaign effectiveness, reach, and engagement.
• Research and analyse member data for Dis-Chem Cover products to create comprehensive reports and use the information to improve on future marketing strategies and campaigns.
• Routinely analyse data and troubleshoot to understand issues and identify solutions to develop key marketing metrics to ensure campaigns are meeting goals.
• Sales Funnel Understanding: Deep knowledge of user journeys and customer behaviour across each stage of the funnel with an ability to optimize for acquisition and retention.
• Affiliate Program Knowledge: Experience with partner portals, affiliate tracking tools, and channel performance management.

5. Team Management:

• Assess and manage Dis-Chem Cover marketing resources to continually improve processes and outcomes.
• Promote a robust culture of accountability, innovation, and performance management, whilst modelling the company’s values.
• Train and guide team members on Dis-Chem Cover product marketing initiatives and/or campaigns to ensure successful implementation best practices and strategies.
• Assist in setting objectives for the team and tracking progress.
• Assist in facilitating the creation of accountable, full-service teams who understand and strive to meet the needs of all stakeholders.
  

Competencies...

Essential:

• Knowledge of Marketing practices and principles
• Knowledge of the Retail, Insurance or Healthcare industries
• Cognitive Skills
• Business Acumen
• Communication Skills
• Interpersonal Skills
• Leadership Skills
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) required
  

Advantageous:

• Technical skills in Google Analytics, digital marketing, social media, and other relevant technologies 

Special Conditions of Employment...

• South African citizen
• MIE, clear criminal and credit
• Driver’s license and/or own reliable transport

 
Remuneration and Benefits...

• Marketed related salary
• Medical aid
• Provident fund
• Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

 
Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.