Dis-Chem Pharmacies has an opportunity available for an eCommerce Analyst at our Head Office in Midrand. To analyse internal and external eCommerce marketing trends and standards. Accurately report on the trends and come up with future forecast methods. To analyse external marketing trends in order to establish consumer behaviour to drive online consumer acquisition and brand loyalty.

Minimum Requirements…

Essential:

• Grade 12 –Senior Certificate and B-Degree in Marketing/Analytics
  
• Minimum of 2 – 5 years’ experience
• Advanced skills with all Microsoft Office Software for the creation of management reports, Social Media Skills, Google analytics and GoogleTag Manager

Advantageous:

• Relevant Computer Science Certificate
  

Job Specification…

Web Analytics:

• To develop analytics strategy and strategies to collect data from website
• Ensure consistent tracking, analysis and reporting of core website KPIs in various weekly and monthly Dashboards.
• Analyse and report on customer engagement with the Dis-Chem online platform.
  
• Provide input to the online process for continual improvements based on collected analytic data.
  
• Provide recommendations on how to maximize revenue from the business website and app via product positioning and design elements.
  
• Analyze and interpret e-commerce sales and performance records.
  
• Conduct site updates to ensure error free and timely product launches.
  
• To perform analysis of internal search and search effectiveness and conversation rate of products bought.
  
• Test website efficiency for internet connection to check if it is fast and efficiency
  

• Ensure site catalogues are maintained and upload end-to-end product details across sites.
• Implement cross selling techniques and improve customers buying experience by displaying breadth of Dis-chem product catalogue.
• Identify similar products by bundling related products and adding visual aids.
• Evaluate marketing campaigns by coordinating the development of analytics to enhance campaign performance and driving awareness
• To use various media platforms such as social media, search engines and email campaigns to attract and facilitate purchases online
• Conduct analysis on all social media platforms and search engine platforms and advice on campaigns to increase sales

• Create standard reports and dashboards in support of the e-commerce strategy.
• Create reports on data gathered from web analytics and statistics.
• Report on identified customer experience gaps, product performance and recommend improvements
• To conduct A/B Testing (Split testing) and recommend best marketing method to management.
• Generate ad hoc reporting for Sales, Marketing, Pricing, Business Planning and Product Management

• Participate in e-commerce projects to identify new measures to be implemented.
• Ensure that online and digital marketing revenue meet targets.
• Ensure all projects are complete on time and are in line with the projected budget.

• Ensure effective communication with internal and external stakeholders
• Timeously communicate the status of each project with relevant stakeholders

• Adhere to Dis-Chem Policies and Standard Operating Procedures.
• Adhere to Health and Safety rules and regulations.

Competencies

Essential:

• Intermediate Skills - Cognitive, interpersonal, quality orientation, business acumen, self-management, management
  
• Advance communication skills
• Basic leadership skills

 Special conditions of employment:

• Willing to travel nationally
• South African citizen
• MIE, no criminal record, and clear credit rating
• Driver’s license and own reliable transport

 Remuneration and benefits:

• Market related salary
• Medical aid
• Provident fund
• Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE, PLEASE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.